How does Go Direct benefit tellers and financial institutions?

• Direct deposit reduces lobby traffic, especially around the first week of the month when most check recipients come in to cash their check. This gives you more time to spend with customers or members.
• Direct deposit enhances customer and member loyalty. People who switch to direct deposit report high satisfaction with the change and are less likely to switch financial institutions.
• Direct deposit is less expensive to process than paper checks. In fact, banks and credit unions save $1 for each Social Security check converted to direct deposit (NACHA and Bits, 2004).
• Direct deposit can reduce check fraud risk for financial institutions.
• Direct deposit can increase your financial institution’s customer or member base.

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