As the March 1, 2013, deadline draws closer, Go Direct campaign partners nationwide are stepping up their participation and sharing information about the requirement with the people they serve. Highlights include:
The New York Community Bank mailed a Go Direct awareness letter to 13,000 customers in Ohio, Florida, Arizona, New York and New Jersey. The organization also developed a brief video about the Go Direct campaign for the bank's more than 250 branches and shared it through an in-lobby video network.
The Texas Credit Union League featured an interview with Go Direct Campaign Director Walt Henderson on June 26 on its live BlogTalkRadio show, "Your Money, Your Matters." The Texas Credit Union League publicized the show on its Twitter and Facebook profiles. It also included campaign information its newsletter, The Lonestar Leaguer, which is sent to 1,900 individuals at approximately 600 Texas Credit Unions.
Community Action Partnership (CAP) updated the Go Direct campaign information on the home page of its website and posted the countdown clock widget. CAP also included Go Direct campaign information in a recent edition of its weekly e-newsletter, which was distributed to 2,100 representatives at local community action agencies. The organization also plans to distribute the Countdown Program Overview at its annual convention in August that will be attended by approximately 1,000 local CAP executive staff and board members, community leaders and elected officials.
If you haven't urged federal benefit check recipients to switch to electronic payments before the March 1, 2013, there's still time. Free materials for community-based organizations and financial institutions are available on GoDirect.org.