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Why your bank or credit union should get involved

Partnering with Go Direct can help you:

  • Increase your customer and member base.
  • Reduce your operational costs.
  • Reduce your check fraud risk.
  • Enhance customer and member loyalty.
  • Reduce your paper-based transaction costs.
  • Leverage your marketing and public relations programs.

What's more banks and credit unions save $1 for each Social Security check converted to direct deposit (NACHA and BITS, 2004). That is $12 a year for each conversion annual savings that could last for years to come!

Since 2005, financial institutions have helped Go Direct sign up more than one million senior citizens and other federal benefit check recipients for direct deposit. Current Go Direct partners including more than 700 financial institutions know what it takes to generate direct deposit conversions. View financial institutions' success factors for boosting their check-to-direct deposit conversion rates.

Go Direct makes it easy to get started by providing supporting tools, including customizable, co-brandable marketing materials, such as statement stuffers, deposit slip stickers, flyers, teller tents and posters.

Learn how to become a partner.

For more information, call (952) 346-6055 to speak to a campaign representative.

This campaign is sponsored by the U.S. Department of the Treasury and the Federal Reserve Banks
Para Español, visite www.DirectoASuCuenta.org.