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Home  »  Partners  »  Financial institutions  

 

Why your bank or credit union should get involved

Partnering with Go Direct can help you:

  • Increase your customer and member base.
  • Reduce your operational costs.
  • Reduce your check fraud risk.
  • Enhance customer and member loyalty.
  • Reduce your paper-based transaction costs.
  • Leverage your marketing and public relations programs.

What's more – banks and credit unions save $1 for each Social Security check converted to direct deposit (NACHA and BITS, 2004). That is $12 a year for each conversion – annual savings that could last for years to come!

Since 2005, financial institutions have helped Go Direct sign up more than 3 million senior citizens and other federal benefit check recipients for direct deposit. Current Go Direct partners – including more than 900 financial institutions – know what it takes to generate direct deposit conversions. View financial institutions' success factors for boosting their check-to-direct deposit conversion rates.

Go Direct makes it easy to get started by providing supporting tools, including customizable, co-brandable marketing materials, such as statement stuffers, deposit slip stickers, flyers, teller tents and posters.

Learn how to become a partner.

For more information, call (952) 346-6055 to speak to a campaign representative.

 

Para Español, visite www.DirectoASuCuenta.org. The Go Direct® campaign is sponsored by the U.S. Department of the Treasury and Federal Reserve Banks. The Go Direct® and Direct Express® logos, Go Direct® and Direct Express® are service marks of the U.S. Department of the Treasury, Financial Management Service (used with permission). The Direct Express® Debit MasterCard® card is issued by Comerica Bank, pursuant to a license by MasterCard International Incorporated. MasterCard® and the MasterCard® Brand Mark are registered trademarks of MasterCard International Incorporated.