Go Direct - Countdown to Retirement

Countdown to Retirement tool kit

America's 77 million baby boomers are beginning to count down to retirement -- in fact, the oldest among them will be eligible to collect Social Security starting in January 2008. If current trends hold, however, too many will get their retirement benefits by paper check rather than direct deposit.

Go Direct's Countdown to Retirement initiative, which kicked off in January 2007, reaches out to boomers about the benefits of direct deposit -- even before they retire. Partners help spread the message by promoting a fun, yearlong pledge drive that asks pre-retirees (and current retirees too) to choose direct deposit for their Social Security benefits.

Below are tools you can use to include Countdown to Retirement in your organization's activities. Check out the Countdown to Retirement overview for complete details on this exciting program. (Also available in Spanish.)

Pledge Card -- Perfect for distributing at pre-retirement seminars, financial literacy workshops and other events. The card features a tear-away bookmark to serve as a reminder to choose direct deposit. A Spanish version of the pledge card is also available.
How to Use the Pledge Card -- Offers ideas on ways you can use the pledge cards. Also available in Spanish.
Online Pledge and Quiz -- An alternative to the paper pledge card that includes a quick quiz allowing boomers to see how their attitudes toward retirement compare with the national poll results (goes live in January 2007).
Web banners -- Available in three sizes: 135x60, 225x85, and 380x85. These colorful illustrations go on your Web site and link to the online quiz and pledge on www.GoDirect.org. Learn how to add these Web banners to your Web site.

For more information, contact Go Direct at (952) 346-6055 or GoDirect@webershandwick.com.

Para Español, visite www.DirectoASuCuenta.org. The Go Direct^® campaign is sponsored by the U.S. Department of the Treasury and Federal Reserve Banks. The Go Direct^® and Direct Express^® logos, Go Direct^® and Direct Express^® are service marks of the U.S. Department of the Treasury, Financial Management Service (used with permission). The Direct Express^® Debit MasterCard^® card is issued by Comerica Bank, pursuant to a license by MasterCard International Incorporated. MasterCard^® and the MasterCard^® Brand Mark are registered trademarks of MasterCard International Incorporated.