Your organization
plays a vital role
in this campaign.

Please call:
(952) 346-6055
with any questions
on partnering with
Go Direct.

	Attention financial institutions: Register now for the Go Direct Champions recognition program! The September 30 deadline sign-up is quickly approaching. For additional information and to register, click here.

Visit the
Partners Section
of our Web site and enter the password: 4partners

Mid-September 2007

	Gear Up for Senior Safety in October Just Ahead: Go Direct Coalition Meetings Go Direct Trains Financial Institutions in Online Enrollment In the Media

Gear Up for Senior Safety in October

October is Crime Prevention Month, the perfect time to highlight the safety benefits of direct deposit for Social Security payments and encourage those you serve to make the switch from paper checks to direct deposit.

Order Materials: It's not too late to order free Go Direct materials for October, click here for details.

Take Action: Now is the time to remind your staff, volunteers and affiliate organizations to encourage seniors, individuals with disabilities and other federal benefit recipients who rely on paper checks to switch to direct deposit. For more details, ideas and newsletter copy for promoting direct deposit during October's Crime Prevention Month, click here.

Register for Go Direct Champions: Also in October we're launching
Go Direct Champions, a Treasury program that recognizes financial institutions that do extraordinary work enrolling federal check recipients in direct deposit. It's fast and easy to sign up! To find more details and register online, click here.

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Just Ahead: Go Direct Coalition Meetings

Go Direct partners are getting together this fall! To kick-off Year 3 of the campaign, nine coalition meetings are planned throughout the country during September. These meetings will bring together new and current Go Direct partners to learn about the campaign's plans for the upcoming year. Go Direct campaign representatives will discuss local campaign activities and update partners on new materials and information available this year.

Coalition meetings will be held in the following cities:

Raleigh: Thursday, Sept. 13
Charlotte; Chicago: Wednesday, Sept. 19
Houston: Thursday, Sept. 20
Los Angeles: Friday, Sept. 21
New York City area (Bergen County, N.J.); Puerto Rico: Tuesday, Sept. 25
Boston; New York City area (Long Island-Hempstead): Thursday, Sept. 27

If you would like an invitation to attend a coalition meeting in your area, please contact your campaign representative or email GoDirect@webershandwick.com for more details.

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Go Direct Trains Financial Institutions in Online Enrollment

Research shows tellers are the most trusted source of information about direct deposit among people receiving federal benefit checks. Tellers play a critical role in motivating people to switch to direct deposit – simply by taking a moment to explain the advantages of direct deposit and then helping them enroll.

Go Direct offers a fast and easy way to sign up Social Security check recipients for direct deposit at www.GoDirect.org. Many of the leading financial institutions across the country currently use Go Direct Online Enrollment.

On September 6 and 7, Go Direct hosted two training sessions, which included a guided walk-through of Go Direct Online Enrollment by the Go Direct Processing Center, located in the Federal Reserve Bank of Dallas. Training included a demonstration on how tellers can easily create a user name and password and begin enrolling check recipients in direct deposit in less than five minutes.

If you have questions about Go Direct online enrollment, please contact the Go Direct Processing Center at (877) 874-6347 or godirectsupport@godirect.gov. To access the online enrollment guide, click here and find a PDF and Microsoft Word version of the document on the bottom left of the page.

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In the Media

• A Go Direct public service announcement (PSA) featuring U.S. Treasurer Anna Cabral is currently airing on television stations in cities throughout the country, including Chicago, Houston, Detroit and Philadelphia. To date, the PSA has aired more than 175 times reaching an audience of more than 3.1 million people with a message urging direct deposit for federal benefits.
• News 14-TV in Charlotte, N.C., aired a Go Direct story during its newscasts on September 4 and 5. The story included quotes from Detective Tony Wilson of the Gastonia Police Department about the safety benefits of direct deposit, as well as GoDirect.org and the 800 number.

If you are interested in seeing a short video that highlights Go Direct media clips from around the country over the past year, click here.

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