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October 2006

	New York Goes Direct during Crime Prevention Month Police departments help seniors safeguard their money with Go Direct Help stop financial crime before it starts – with Go Direct In the media

New York Goes Direct during Crime Prevention Month

More than 120 senior citizens gathered in a Bronx senior center in October to hear about Go Direct from the U.S. Department of the Treasury, the New York City Comptroller's Office, the New York City Police Department and the National Crime Prevention Council. The Crime Prevention Month-themed event was aimed at raising awareness about the safety aspects of direct deposit, and motivating New Yorkers to sign up for direct deposit of their Social Security checks.

Seniors learned how direct depositing their Social Security checks can protect them against financial crimes, including check fraud and identity theft. Last year alone, about 65,000 Treasury-issued checks were forged – a risk that is eliminated by direct deposit.

Local media coverage of the event includes NY1's New York Tonight, News 12 – The Bronx and Univision Channel 41. Information about the event was posted on numerous news Web sites, including Yahoo! Finance, Forbes, NY1, The Post Standard (Syracuse, NY), Investors Business Daily and Banker & Tradesman Online.

Participants at the October 11, 2006 Go Direct news conference in the Bronx. Pictured (l to r) are: Alvina McHale, Director of Legislative and Public Affairs, Financial Management Service, U.S. Department of the Treasury; James Vacca, New York City Council Member; William C. Thompson, Jr., New York City Comptroller; Robert Johnson, Bronx District Attorney; McGruff, the Crime Dog; Al Lenhardt, CEO, National Crime Prevention Council; Barb Brumley, Marketing Manager, Federal Reserve Bank of St. Louis; and, Amin Kosseim, Captain, New York City Police Department.

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Police departments help seniors safeguard their money with Go Direct

More than 40 police departments across the country have partnered with Go Direct – actively spreading the message about the safety benefits of direct deposit during Crime Prevention Month and beyond. Read more.

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Help stop financial crime before it starts – with Go Direct

Help raise awareness about financial crime and inform seniors, people with disabilities and others who receive federal benefits about how they can safeguard their money and identity with direct deposit and Go Direct.

Click here for tools you can download to promote financial safety with direct deposit year-round.

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In the media

• On Oct. 3, U.S. Treasurer Anna Cabral was interviewed by personal finance expert Jean Chatzky on the Oprah & Friends radio show on XM Satellite Radio. The Treasurer spoke about Go Direct and the importance of direct deposit, particularly for seniors. A summary of the interview was included on the Oprah & Friends Web page on Oprah.com.
• During a visit to Puerto Rico in late September and early October, Treasurer Cabral discussed Go Direct and the benefits of direct deposit with local Puerto Rico media, including Televicentro de Puerto Rico – Channel 4, El Nuevo Dia Newspaper and Univisión Radio. Coverage was provided by each media outlet.
• Go Direct is being featured in episodes of "Social Security and You" on Queens Public Access Television (QPTV) in New York twice a week throughout October and the first part of November. In the segment, Alvina McHale, Director of Legislative and Public Affairs, Financial Management Service, U.S. Department of the Treasury, talks about the benefits of using direct deposit for Social Security and other federal benefits. The show also will be syndicated to other New York public access stations in Hudson, Rome, Watertown and Albany.

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