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Your organization
plays a vital role
in this campaign.
Please call:
 (952) 346-6055
with any questions
on partnering with
Go Direct.
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When disaster strikes, senior citizens and people with disabilities can be especially vulnerable.
Your organization can help educate the people you serve with this Go Direct Disaster Preparedness Public Service Announcement (PSA) message. Feature it on a radio or television program, or post the text on your Web site or newsletter.
Click here to access the PSA script in English or Spanish. |
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Visit the
Partners Section
of our Web site and enter the password: 4partners
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May 2007
U.S. Treasury advises Social Security check recipients to switch to direct deposit before hurricane season
Go Direct just issued a media alert advising Social Security check recipients who live along the Gulf Coast and Eastern seaboard to switch to direct deposit. The recommendation is aimed at safeguarding senior citizens and people with disabilities by ensuring seamless delivery of their federal benefit payments in the days following a hurricane or severe weather event. Click here to read the entire alert.
Click here to access all of the tools your organization needs to promote disaster preparedness with Go Direct.
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Help people with disabilities and their caregivers
Go Direct
Each month, millions of Americans with disabilities receive federal benefits, either directly or through a caregiver, such as a parent or other relative. In many cases, these payments come in the form of paper checks, which can be vulnerable to check fraud and forgery.
Your organization can help individuals with disabilities and their caregivers achieve greater independence and security with Go Direct. Switching to direct deposit for their Social Security or Supplemental Security Income (SSI) payments is a small but significant way to help them simplify their lives, gain more control over their money and protect themselves from identity theft and fraud.
Go Direct offers turnkey tools that your organization can use to promote direct deposit. To learn more, please visit the Individuals with Disabilities and Caregivers tool kit on the Go Direct Web site, call (952) 346-6055 or send an email to GoDirect@webershandwick.com today.
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Promote Go Direct during Older Americans Month
For the past 44 years, the President of the United States has issued a national proclamation declaring May to be Older Americans Month – a special time to honor the contributions of seniors, past and present. Sponsored by the Administration on Aging, the theme for Older Americans Month 2007 is: "Older Americans: Making Choices for a Healthier Future.”
For seniors receiving Social Security or SSI payments, switching from paper checks to direct deposit is an important step they can take toward achieving a healthier financial future. If you are hosting events in honor of Older Americans Month, Go Direct encourages you to include information about direct deposit. Go Direct offers a special Older Americans Month Web banner that you can post on your Web site to promote direct deposit during May.
To learn more about opportunities to support the campaign during Older Americans Month and beyond, visit GoDirect.org, contact your local campaign representative or call 952-346-6055.
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In the Media
- A Go Direct public service announcement (PSA) featuring U.S. Treasurer Anna Cabral is currently airing on television stations in cities throughout the country, including Chicago, Philadelphia, San Francisco and Detroit. To date, the PSA has reached an audience of more than 1.6 million people with a message urging direct deposit for federal benefits.
- Hosting Go Direct events is a great way to generate media attention about the benefits of direct deposit and your organization. Media coverage of past events includes:
- On March 30, information about a Go Direct event at the Morris Senior Center in the Bronx, N.Y., ran in
Mi Zona Hispana, a Spanish-language newspaper in New York (circ. 50,000).
- On March 30, the Advocate (Stamford, Conn.) included information about a Go Direct event at the Stamford Senior Center. (circ. 27,000)
- On March 15, the online version of The Miami Herald ran an article about a Go Direct event at the Southwest Social Services Badia Senior Center in Miami. (circ. 1.9 million)
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