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Your organization
plays a vital role
in this campaign.
Please call:
 (952) 346-6055
with any questions
on partnering with
Go Direct.
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October is
National Crime Prevention Month
Promote the safety of direct deposit through Go Direct materials! With National Crime Prevention Month coming up in October, now is the perfect time to plan ahead and stock up on Go Direct flyers, posters and more! Click here to browse our free materials and to find an order form. |
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Visit the
Partners Section
of our Web site and enter the password: 4partners
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Late August 2007
A Special Note to Go Direct Partners from
U.S. Treasurer Anna Escobedo Cabral
Dear Partners,
As the Go Direct campaign kicks off its third year, I'm very proud to share with you that we've reached – and surpassed – an exciting milestone. So far, Go Direct has helped more than one million Americans switch to direct deposit. On behalf of the U.S. Department of the Treasury, I want to thank you and your organization for helping motivate so many people to change the way they receive Social Security and other federal benefits. It's wonderful to start the new campaign year on such a strong note!
I also want to personally congratulate you for your part in the success of Go Direct. We couldn't have reached this impressive target without your partnership.
Another campaign highlight I'm excited to announce is that Go Direct has now partnered with more than 1,000 organizations nationwide, such as your own. Partners include banks and credit unions, community-based organizations, advocacy groups, elected officials and police departments. You – our partners and volunteers – are the essential, trusted voice for delivering Go Direct messages to senior citizens, people with disabilities and others who will gain from it the most.
There's absolutely no question that this campaign makes a positive difference in the lives of people who rely on their federal benefit payments. As you are well aware, direct deposit is the safest, most convenient way to receive federal benefits. It reduces the risk of fraud and identity theft and makes life a little easier for the most vulnerable members of our society.
Let's keep the momentum of the past year going strong. The campaign's next major push will be in the September-October timeframe, when the campaign focuses on the safety aspects of direct deposit. For more details, please visit www.GoDirect.org or call your campaign representative.
Thank you once again for making this past year so tremendously successful for Go Direct!
Sincerely,
Anna Escobedo Cabral
United States Treasurer
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Registration Begins for Go Direct
Champions Program
Sign up today to take part in this exciting financial institution recognition program! Now in its second year, Go Direct Champions is a program that encourages banks and credit unions to achieve exceptional results in driving direct deposit conversions. Top performers between the October 2007 and May 2008 program period will receive an award and official recognition from the U.S. Department of the Treasury.
Go Direct Champions gives financial institutions the opportunity to:
- Gain recognition from the U.S. Treasury
- Monitor performance in increasing direct deposit use for Social Security
- Boost direct deposit conversions – and their bottom line
- Be part of an industry-wide effort to drive direct deposit conversions
- Make a positive difference in the lives of customers or members
Go Direct Champions is open to all partnering banks and credit unions.
Click here for more details and to sign up for Go Direct Champions – or talk to your campaign representative. The deadline for registration is September 30.
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Timely Reminders for Go Direct's Year 3 Kick-off
Fall is a busy season for the Go Direct campaign – there are so many activities and events our partners can take part in! Whether you're a financial institution that would like to get started with Go Direct Online Enrollment or a non-profit organization that's interested in displaying Go Direct posters in your facility, here's a rundown of some of our campaign offerings:
- Web-Ex Online Enrollment Training for Financial Institutions. Take part in a free phone training session that will walk your staff through the basics of signing up your customers or members for direct deposit of their federal benefits via the Go Direct Online Enrollment system. The sessions will be offered Thursday, Sept. 6 and Friday, Sept. 7. For more details, click here.
- Ordering Go Direct materials. The Go Direct campaign is now fully stocked with materials. We're also featuring some new offerings in the year ahead, including an updated flyer and deposit slip sticker. As always, our flyers, posters and more are free to partners. Take a look at our materials and find out how to order by clicking here.
- Coalition meetings. Partners will be getting together to Go Direct across the country this fall! Coalition meetings will take place in Boston, Chicago, Charlotte, Dallas, Houston, Los Angeles, New York, Raleigh and Puerto Rico during September. Ask your campaign representative for details on the coalition meetings.
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In the Media
A July 24 news release highlighted the nine financial institution winners of the Go Direct Champions program. Winners included Washington Mutual, Citibank, Chase, Woodforest National Bank (TX), Commerce Bank National Association (NJ), First National Bank Texas, Interstate Unlimited Federal Credit Union (GA), Utilities Employees Credit Union (PA) and Guaranty Bank (WI). The news release generated coverage in:
- The Credit Union Times
- The Credit Union Journal
- ICBA NewsWatch Today
- CUNA's News Now
- NAFCU's Today's News
- Community Banker Magazine (September edition)
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