Nation's Leading Banks Rally Around Go Direct

Newly launched campaign to spur direct deposit of Social Security is in the spotlight at 2005 BAI Retail Delivery Conference and Expo

ORLANDO, Fla., Nov. 14 -- Less than two months after its national launch, the Go Direct campaign today announced that more than 20 of the nation's largest banks, credit unions and financial associations have signed on as national campaign partners. Go Direct is an initiative of the U.S. Department of the Treasury and the Federal Reserve Bank to motivate more Americans who receive Social Security to choose direct deposit over paper checks.

For many years, direct deposit has been a priority for Treasury and the financial services industry. Go Direct champions the Treasury's longstanding efforts to shift from paper payments to direct deposit. The integrated campaign relies on trusted sources -- such as financial institutions and community-based organizations -- to reach seniors, disabled people and other federal benefit recipients where they live, work and socialize. Go Direct also uses media outreach, direct mail, advertising and Web sites in English and Spanish. Go Direct was launched nationwide Sept. 27, 2005.

Financial organizations supporting the Go Direct campaign include:

American Bankers Association

America's Community Bankers

AmSouth Bank

Bank of America

The Bank of New York

Chase

Citibank

Comerica Bank

Credit Union National Association & Affiliates

Federal Deposit Insurance Corporation

Fifth Third Bank

Independent Community Bankers of America

KeyBank

LaSalle Bank

M & T Bank

NACHA

National Association of Federal Credit Unions

National City

New York Community Bank

PNC Bank

TD Banknorth

US Bank

Nonprofit organizations -- such as AARP, United Way, The Arc of the United States and various financial literacy initiatives -- also play a key partnership role in the Go Direct campaign at the national level and in the local communities they serve. To date, the campaign has attracted more than 225 non-profit and government partners nationwide.

This Week at the BAI Retail Delivery Conference and Expo

Go Direct officials continue to garner more support for the campaign. At the BAI Retail Delivery Conference and Expo tomorrow, campaign officials will present "Boost Your Bottom Line with Go Direct" in the Solutions Showcase Theater (Room 315) from 1-2 p.m. Go Direct also will host a booth (#1975) at the Expo Tuesday through Thursday. Bank representatives are encouraged to stop by and learn more about the campaign and its many benefits for customers and financial institutions.

Go Direct has established Web sites, www.GoDirect.org (English) and www.DirectoASuCuenta.org (Spanish), as well as toll-free numbers to help people sign up for direct deposit: (800) 333-1795 (English) and (800) 333-1792 (Spanish).

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